China pines for Malaysian pineapples

Fruits of their labour: Ahmad putting a pineapple on an arch after launching MPIB’s 60th Anniversary Pineapple Fiesta at the Pontian Trade Centre, Johor.

PONTIAN: Apart from the Musang King durian craze, Chinese consumers are also craving Malaysia’s fresh pineapples, with demand for the fruits going up drastically.

Agriculture and Agro-based Industry Minister Datuk Seri Ahmad Shabery Cheek said the Malaysian Pineapple Industry Board (MPIB) aimed to increase production by 20% next year to cope with demand from China.

Demand from the Chinese market, he said, was for 100 tonnes each week but Malaysia was only able to provide about 60 tonnes.

The MD2 pineapple variety, he said, seemed to be a favourite.


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